May 21, 2016

Here's a great video segment on New Urban Optics, the show at the Sydney Kimmel Center for Radiation Oncology at Jefferson Hospital, organized by Revolvd. It tells the story of how the show came together and has so far improved the everyday experience of patients and staff. The video features many works of mine including frequent detail shots. See if you can spot them all.

The piece aired on PHL17 the morning of May 17. Watch it at the link below:

New Urban Optics runs through July at Jefferson Hospital's Sydney Kimmel Center for Radiation Oncology, 111 S. 11th St, Philadelphia.

April 18, 2016

Twenty works of mine are now adorning hallways and patient spaces at Jefferson Hospital's Sydney Kimmel Center for Radiation Oncology. New Urban Optics presents my work alongside fellow Philadelphian artist Anthony Torcasio through a project with Revolvd Art, which curates exhibitions of local artists within commercial and non-traditional spaces.

The aesthetic results are pretty strange - juxtaposing fine art alongside scales, medical equipment, and numerous Purell dispensers under sometimes dreary hospital lighting. This contrast, however, seems to be lost among the staff I've met so far who are quite enthusiastic about the art we've installed in thei...

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All works by Justin Rubich © 2010 - 2017